Don’t Judge a Tomato Before You’ve Had a Taste
Are you guilty of buying only beautiful tomatoes? Quick to judge the taste of a tomato by its exterior appearance?
Traitor Zhou’s is about to blow your prior judgements of tomatoes out of the water with its 1st Annual Ugly Tomato Festival. They’re here to celebrate tomatoes that may be ugly on the outside but absolutely delicious on the inside. Collaborating with organic farm Little Willow Farm, Traitor Zhou’s will be providing ugly organic tomatoes of all sizes and varieties to 11 different restaurants and bars around Beijing throughout the months of August and September.
“Too often we jump to judge based on looks rather than what lies deep inside. We pick those perfectly round and firm ones that are around all year only to find out later that they have sucked our bank accounts dry and moved onto the burger. While that imperfect and a little soft and chubby (on certain scales!) gem is there for a short period each year, bursting with natural sugars and flavours for us.” – Traitor Zhou’s