AFF 2011: Erdem’s Psychedelic A/W 2011 Collection
Posted: June 18th, 2011 | Author: LumDimSum | Filed under: A Day In My Life, Fashion | Tags: AFF Chairman Dick Lee, Asia Fashion Exchange (AFX), Audi Fashion Festival (AFF), Erdem, Erdem Moraliuglu, Fashion, fashion show, Singapore, Tian Yuan 田原, Top Fashion TV 第一时尚, Vogue | 2 Comments »
“Inspired by the likes of Jackson Pollack and Cy Twombley, artists whose wives were strongly influential in their work and lives, Erdem takes his collection to a level of sophistication and dark maturity.”
With several accolades under his belt including the prestigious British Fashion Council Fashion Fund award, Royal College of Art graduate Erdem Moralioglu‘s unique use of print has been widely celebrated by fashion insiders. His ability to incorporate graphics effortlessly into each collection makes each piece both whimsical and unique.
Based in London, this Canadian designer is known for his signature graphics and this collection features intricate lace work and “psychedelic prints”. Part of the impressive line-up of international designers featured at this year’s Singapore Asia Fashion Exchange (AFX)’s Audi Fashion Festival, Erdem showcased his newest A/W 2011 collection.
Described as “fragile with dishevelled sex appeal”, Erdem’s newest Autumn/Winter 2011 Collection sees a vibrant palette of greens and blues dripping with fuchsias and reds. Known for his graphic prints, Erdem’s signature flair for merging prints, fabrics and textures is prominent in this new collection.
“Elegantly slim and cut close to the body, Autumn Winter 2011 is modestly provocative. Dress hemlines drop to fall mid-calf, plunging necklines and deep open backs replace the crew-neck looks of spring. Spaghetti straps and dresses split to the thigh are suggestive of a sense of undress. Mixing evening-wear and day-wear in random contrast, printed stretch cotton skirts are paired with button-down shirts and chunky cable knit sweaters while a floor length silk column skirt is combined with a chiffon blouse with printed sequins. Meanwhile velvet and silk chiffon evening dresses, bound at the waist, flow effortlessly.”
Meeting Erdem Backstage Hours before his Show:


Erdem Interview with Tian Yuan from Top Fashion TV 第一时尚

Erdem with Joanna and Jezy from Vogue TV China
LumDimSum Snapshots of the Erdem Show Reception Party:

Vogue TV China interviews Audi Fashion Festival Chairman Dick Lee





Erdem Autumn Winter 2011 Runway Show:














Erdem takes a well-deserved final bow!
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Marigay McKee Fashion and Beauty Director at..Harrods says Erdem is one of fashions most talented..rising stars and we are thrilled to be adding him to our..line up of International designers. ….
After all is a favorite both of Sarah..Brown – the wife of Labor Partys leader – who flaunted a..printed Erdem dress for the opening of..London Fashion Week as well as Samantha..Cameron the new glamorous first lady who has..collaborated with the designer on a line of luxury notebooks for..Smythson. It appears at the age of 31 ..Erdem Morialioglu is a rising fashion star among..the political wives and not only….. He worked for before launching his own..label which won him the prestigious Fashion Fringe Award..in 2005.