Meet the Missonis: Audi Fashion Festival’s Opening Show

The Missoni Family (from L to R): Margherita, Angela & Vittorio Missoni

The openers for Singapore Asia Fashion Exchange (AFX)’s Audi Fashion Festival, the Italian fashion icon – Missoni came into town with the whole family – Angela, Vittorio and Margherita all made a personal appearance to present their A/W 2011 creations.

Media were the first to meet the trio as they introduced themselves, their family empire’s fashion history, inspirations and influences in their most recent collection designs and their visions for the label’s direction within the family.  With introductions by Colin McDowell, the family articulately answered questions by the media regarding each of their responsibilities, their role and growth within the company, passion for the fashion industry and aspirations for the future of the Missoni brand touching on the importance of social media and brand identity.

“A quirky explosion of riotous patterns and bold brights, knitwear has never been the same since Missoni entered the scene in 1953.”

Creative director Angela Missoni and her daughter, Margherita stole the show with their shining personalities and signature “like mother, like daughter” smiles.

They describe their newest collection as “dreamy, languid, enchanting fairytale creatures” featuring “long and lean silhouettes, fluid silk velvet and featherweight crepon far to-the-floor skirts and dresses mixed with cozy men’s pullovers and reversible jackets”.

LumDimSum Snapshots of the Audi Fashion Festival Press Conference with Missoni:

LumDimSum Snapshots of Missoni Show Reception Party:

Missoni A/W Collection Fashion Show:

The Missoni A/W Fashion Show opened and closed with Japanese supermodel Tao Okamoto.  See here for LDS article with catwalk darling Tao Okamoto.

“Pastel toned dreamlike shades, life painted in watercolours. Pink elephants, embroideries and gigantic bouquets. Canary yellow, pink cotton candy, aquamarine and stardust lilac magically fade in ultra-soft knitwear.”

LumDimSum Snapshots of Missoni Backstage & Post-Show:

*Stay tuned for more to come from Singapore’s AFX Fashion Week events…with Audi Fashion Festival Shows Erdem, Tiffany & Co., Antonio Berardi and Ungaro just to name a few.