LumDimSummary MTV PUSH & CK ONE: Fly Like a G6
Posted: May 12th, 2011 | Author: LumDimSum | Filed under: A Day In My Life, Bars & Nightlife, Fashion, Special Events | Tags: Bang Entertainment Producers, Burberry, ck one, DJ Chozie, Far East Movement, G. Na, Keane, MTV Push, New Pants | 1 Comment »
MTV PUSH in partnership with CK ONE joined forces to produce an international fashion and music event series, party-hopping around the globe from London to Beijing and continuing on to Berlin and Mexico City.
The glamorous VIP party flew in 350 guests from London and NY including CK ONE’s top models, fashionistas and socialites, and featured performances by South-Korean starlet, G.Na and Chinese electronic-disco super group, New Pants and PUSH artist Far East Movement (FM).
Hailing from LA, electro-hop quartet Far East Movement had “all the girls on the dancefloor”going “b-a-n-a-n-a-s”!!
With a vamped up sound system and lighting rig, Star Live was spruced up by Bang Entertainment Producers for the big event. For an exclusive with Founder & CEO Chozie Ma, click previous LDS article: LumDimSum 1-on-1: Chozie Creates the WOW Factor.
After Burberry’s digital event just a few weeks back with Keane’s live performance and now CK’s digital “ck one box” campaign with international sensation Far East Movement, there is a quickly growing trend for fashion brands to develop more high-tech approaches in conjunction with live music acts in their promotion strategies. That being said, two events and counting, it clearly is working as both events thus far have been big hits in Beijing!
“ck one box” featured at MTV Push & CK ONE event
LumDimSum Snapshots – MTV PUSH & CK ONE Event feat. Far East Movement:
That first picture is AMAZING!
Did anyone else notice that the lead singers tie, the back was longer then the front (giggle)