Pop On Over to Check Out Sanlitun’s New Pop-Up Store

Nouveau Riche*, a pop-up store selling a limited quantity of select goods between a Chinese Finnish designer Shumeng Ye and her friends both locally and abroad (only available until February 5, 2011) will be hosting an opening party tonight, Thursday, January 13 from 6:30-8:30PM in Sanlitun Village.

“Nouveau Riche will feature an exclusive, affordable mini-collection of unique items designed for the pop-up and inspired by local Chinese elements. The store also hosts a selection of Slow and Steady Win the Race, the NYC-based conceptual clothing and accessory line; and the Native Fitzsimmons boots from Native brand.”

This new store concept refers to a “new, emerging class of people, practices and ideas” to compliment the growing energy of Chinese youth. “Nouveau Riche aims to bring a new experience to the market, one that is about being open to new ideas and challenging the status quo,” says Founder Shumeng Ye.

Event Details:

• Date: Thursday, January 13, 2010
• Time: 6:30-8:30PM
• Location: TheThing (SLG15)
• Address: Sanlitun Village South

Designer Background:

Shumeng Ye, 28, is a Chinese-born Finnish designer based in Helsinki. Originally studying graphic design, Ye developed an interest in exploring themes of consumerism and manufacturing related to China. In 2008, she released a photography book called Book of Warriors that documented the story of the iconic Chinese sneaker brand Warrior (回力). Following the book’s release, Ye joined USA-based Warrior Footwear, LLC—a team of individuals representing the Warrior brand in Western markets.